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Browsing Guy standing

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Marketing & Branding

Guy Standing : Connecting with the precariat

Professor Guy Standing talks about connecting with the precariat.

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Retail

The Just Nots

They pay their taxes, work hard and do all the right things. But from Leicester to Lymington, from Berlin to Los Angeles, millions today are just not making ends meet, just not making it onto the property ladder and just not living the lives to which they aspire. Misunderstood by politicians, misrepresented by the media and ignored by brands,…