The Future Laboratory

12 results

Inclusion culture

London – The creative company Grey London is being rebranded as Valenstein & Fatt to honour its Jewish founders and to stand up to modern-day discrimination.

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Marketing & Branding

Intro-spectrum

A new wave of designers are exploring subdued narratives, embracing a spectrum of grey undertones, highly expressive graphics and layering surfaces to find a visual language that captures emotional complexity.

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Beauty

Grey Matters

Nearly five years ago, a handful of young women who frequented Bleach hair salon in Dalston decided to colour their hair a particular shade of ‘old lady’ grey. They were being ironic and edgy and, given the reputation of this particular London salon as a breeding ground for future global trends, the idea not only caught on but became an…

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Fashion

Fade to grey: Fashion stores never felt so good

Paris – Dutch fashion house Viktor & Rolf has opened its first flagship store in Paris, with an interior covered entirely in grey felt.

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Food & Drink

Frying high: Bakery puts dessert on a pedestal

Barcelona – Self-styled chocolate kitchen Chök holds chocolate confectionery in such high regard that it displays doughnuts as if they were fine jewellery.

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Technology

Child's view: Print Media enters a new age

Child’s view: Print Media enters a new age

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Design

All an illusion: Storage design distorts perspective

Iceland – Icelandic designer Thorunn Arnadottir has created a set of storage units that look natural and yet are made from artificial materials, causing disorientation.