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A Together Group Company

Browsing Greenwashing brands

3 results

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Marketing & Branding

Is Essentialism the Future of Branding?

Tim Jones, head of strategy at global branding agency venturethree, believes brands should embrace the philosophy of essentialism and tap into their significant societal power to establish stronger connections with consumers.

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Retail

The Overconsumption Mindset

Dr Daniel Benkendorf, professor of psychology at the Fashion Institute of Technology (FIT) in New York, considers why a growing number of eco-anxious consumers isn’t synonymous with a boom in the sustainable fashion market.

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Signals

Absolutely natural: When simple is good

Absolutely natural: When simple is good