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Tokyo – Tokyo Saryo is the world’s first hand-drip green tea store, offering a variety of single origin teas from across Japan.
China – Drawing on the healing properties of Pu’er tea, LVMH has launched a beauty brand inspired by Chinese herbal medicine.
Berlin – Speciality tea brand Paper & Tea has released a kit that enables consumers to infuse vodka with tea leaves.
Williamsburg, New York – The city’s first exclusively matcha café, MatchaBar, has opened in the Brooklyn area.
Green tea drink launched for consumers on the go
New generation ushers in a storm in a teacup
Matcha Box: Pop-up shop offers green tea infusions
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