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A Together Group Company

Browsing GoldieBlox

4 results

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Marketing & Branding

Hammering stereotypes: GoldieBlox launches an anti-Barbie action figure

San Francisco – GoldieBlox, the toymaker that aims to encourage girls to go into engineering, has unveiled its first action figure with an advertisement that shatters preconceptions about little girls.

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Marketing & Branding

P&G ad campaign explores phrase ‘like a girl’

The campaign for female hygiene brand Always films people describing what the phrase 'like a girl' means to them.

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Marketing & Branding

Tiny Tot Feminism

Despite the stereotypes, little girls are not just interested in the colour pink and princesses. As this becomes increasingly apparent, more progressive messages of female empowerment are appearing in children’s culture, letting girls know that life is more than a just fairytale, it is theirs for the making and taking.

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Marketing & Branding

GoldieBlox

An advertisement reaches across the great toy gender divide, lighting up discussion around how we shape the interests of society’s youngest members.