The Future Laboratory

23 results

Glossier unveils immersive experience for Fleur fragrance launch in Paris

US beauty brand Glossier partnered with design studio Random to create an AI-driven brand experience for the launch of its Fleur fragrance at Galerie Joseph in Paris.

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Retail

Glossier and Shopify unveil shoppable geo-targeted treasure hunt

Glossier sparked excitement with a unique treasure hunt to launch its latest brow product, Boy Brow Arch.

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Marketing & Branding

Na Chainkua Reindorf and Glossier take over NYC basketball courts

Artist Na Chainkua Reindorf has re-imagined her vibrant, empowering artwork on a large-scale canvas: basketball courts in New York’s Tompkins Square Park.

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Retail

Glossier’s flagship store isn’t about shopping

The permanent retail space is populated by ‘offline editors’ who encourage customers to use the store as a place to experiment with beauty.

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Beauty

Thought-starter: How are brands pushing fragrance to the next level?

With the niche fragrance sector growing exponentially, brands are having to push the boundaries of scent in order to stand out from the crowd.

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Marketing & Branding

Do beauty brands need to move beyond the glossy feed?

In an era of hyper-knowledgeable beauty buyers, eye-candy marketing is no longer sufficient.

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Marketing & Branding

Rethinking Bodycare

Inspired by innovations in facial skincare, brands offering bodycare products are developing more efficacious formulas and highlighting the benefits of a body-centric approach to skincare.