The Future Laboratory

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Fashion

Wear it well

Istanbul – Customisable digital necklace, Bisou, lets wearers get creative through an accompanying app.

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Marketing & Branding

MTV Bump

‘I want my MTV’ has turned into ‘I Am My MTV’ in a bold re-brand.

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Fashion

LifeTools

Smart brands have been tapping into Millennial uncertainty by teaching their male consumers Re-con life lessons. Fashion retailer Uniqlo’s new LifeTools campaign shows how a brand can make the Man-ual global, and appeal to both sexes, without becoming bland or generic.

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Marketing & Branding

Hairy tale: Uniqlo sites create brand life story

Tokyo – Japanese casual clothing retailer Uniqlo has launched a new microsite, Uniqlo HairDo, which provides GIF guides on matching hairstyles with Uniqlo outfits.