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Browsing GfK

6 results

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Retail

Brexit fallout

UK – Consumer confidence has plummeted in the wake of the EU referendum, according to new figures.

John Lewis Christmas Advert 2014 - #MontyThePenguin
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Retail

Stronger emotional imprint leads to greater brand loyalty

Market research institute GfK believes that creating a strong emotional imprint with customers is the key to brand loyalty.

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Technology

Different strokes for devices as behaviours change

Consumers are developing different uses for their smartphones and tablets

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Europe

Retail sector in Russia grows

Retail sector in Russia grows

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Europe

Global retailers investing in Russia

Global retailers investing in Russia

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Retail

Rediscovering DIY

Rediscovering DIY