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Browsing Genetics

20 results

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Beauty

The Great Beauty Blur

Beauty has become monotonous, influenced by powerful algorithms that entrench long-standing ideals. Its future depends on embracing complexity, friction and cultural depth to spark genuine connection and consumer curiosity.

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Retail

Heineken unveils genetic taste kits to decode beer preferences

Heineken introduced a pioneering way for New Zealanders to explore their taste buds through genetic testing in November 2023.

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Health, Wellness & Sport

Thought-starter: Will epigenetics transform wellness?

Dr Tom Stubbs, co-founder of Chronomics, explains why giving consumers visibility of their DNA will be key to influencing positive lifestyle choices.

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Health, Wellness & Sport

How epigenetics will transform lifestyles

Dr Tom Stubbs, co-founder of Chronomics, explains why giving consumers visibility of their DNA will be key to influencing positive lifestyle choices.

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Luxury

Disruptive DNA

Embracing DNA is not just about enhancing retail models, but about empowering people in the process.

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Luxury

Cultural touchpoints

London – DNA Unwrapped is a travel experience tailored to your genetic make-up.

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Culture & Media

Genetic material

London – New research from King’s College London explores how responsible genetics are for our online habits.

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Health, Wellness & Sport

Preview: Holistic Athletes

Global – Our latest tribe identifies a new beauty consumer, more likely to be running to fight wrinkles and eating to beat acne.

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Food & Drink

PharmaCafé

Bompas & Parr envisaged the future of food and wellness with chromosomal cocktails, wellness mists and more in their recent installation in Dubai.