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Browsing Generation Z

191 results

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Fashion

India’s Me-First Generation

From everyday kindness to India’s little-treat economy, Indian Gen Z are navigating more cultural tensions than ever, Shruti Thacker, editorial director of youth culture platform The Established, tells LS:N Global.

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Food & Drink

Stat: Gen Z aren’t quitting alcohol after all

New research challenges the narrative that Gen Z are the sober generation.

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Marketing & Branding

MAD//Fest 2025: Delayed adulthood, algorithmic segregation and Gen Z hippies

MAD//Fest returned to Shoreditch on 1 July 2025, with this year’s theme Be Less Boring challenging brands to rethink how to engage with new audiences.

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Marketing & Branding

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

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Culture & Media

Gen Z in Australia

Amid fractious global politics, national housing shortages and looming recession, Australia’s youth are connecting via grassroots activism and new sources of national pride.

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Retail

World Retail Congress 2024: The Value Contradiction

As the cost-of-living crisis continues, the equation between price point, value for money and consumers’ own values and ethics has never been so contradictory for retailers.

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Sustainability

Rebranding Nature

To lure Gen Z outdoors and engage them in conservation and climate activism, nature itself is getting a rebranding.

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Retail

Stat: American teenagers are spending more on beauty than ever

Piper Sandler Companies has released the findings of its 47th biannual Taking Stock With Teens survey, conducted in partnership with non-profit student organisation DECA, which sheds light on the evolving spending habits of over 6,000 Generation Z teens in the US in spring 2024.

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Health, Wellness & Sport

Stat: Gen Z are exercising less than their elders did at the same age

Asics Corp’s latest Global State of Mind Study underlines the enduring connection between physical activity and mental health.