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Browsing Generation X

20 results

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Diverging Demographics

Stat: Asia’s middle class gripped by financial anxiety, FWD survey finds

More than 70% of Asia’s middle-class consumers feel anxious about their financial wellbeing, limiting their ability to plan for the long term, according to a new survey by insurance group FWD.

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Health, Wellness & Sport

Stat: Silent mental health crisis among women over 50

Almost two in three women over 50 in the UK struggle with their mental health, yet nearly nine in 10 do not seek help, according to new research commissioned by the British Association for Counselling and Psychotherapy (BACP).

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Marketing & Branding

Gen X Now and Next: From Ambiguity to Advocacy

Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt, while juggling their care-giving and financial responsibilities.

StatStat Thumbnail
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Travel & Hospitality

Stat: Pension saving is a low priority across generations

Across generations, people are prioritising their saving for short and mid-term goals rather than long-term pension plans. According to a new report from money.co.uk, Millennials and Generation Z are the least likely cohorts to place pensions as a top saving priority.

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Colliding Technologies

Stat: Young remote workers experience poor wellbeing

Young people in remote-based jobs are disproportionately affected by the emotional effects of working from home during the pandemic, according to new research by Microsoft.

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Beauty

Recreation Skincare

As interest in the great outdoors surges, beauty brands are recognising the need to upgrade the look and ingredients of their personal care products.

Spectacles by Snapchat
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Technology

Over-35s are Snapchat’s next target audience

The photo-sharing app has proved popular with teenagers, but now the brand is turning its focus to Generation X.

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Luxury

The attitudes of US high-net-worth individuals are changing

US – A new study highlights the differences between generations when it comes to investing, relationships and philanthropy.

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Technology

New ad for Criminal Case Pacific Bay targets female gamers

France – The campaign is in response to the finding that 80% of the game’s active players are women.