The Future Laboratory

93 results

Your Future is Not Mine campaign by Adidas

New Direction: Harry Styles reveals Generation Z’s entertainment future

When 600 of Harry Styles's biggest fans packed excitedly into The Garage in North London for his secret gig last weekend, it wasn’t his new tunes that caught our attention.

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Design

A new Level

Barcelona – Level is a new geographically neutral budget airline.

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Fashion

Resale retail

US – According to a new report from ThredUp, apparel resale is on the rise.

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Retail

Robot retail

UK – A new report suggests that retail is the industry that will lose the most workers to automation.

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Marketing & Branding

Food for fun

Global – Be is a new range of organic wellness supplements aimed at members of Generation D.

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Retail

Responding to retail

US – Some 64% of American consumers prefer to shop in bricks-and-mortar stores, according to a new report.

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Marketing & Branding

Civic Brands

Businesses are increasingly stepping in where governments are failing and acting as forces for good in society. Amid the shift from top-down corporate hegemony to post-ownership models, brands will need to act as educators and enablers, providing tools for a decentralised economy.