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Browsing Gen Z

359 results

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Diverging Demographics

Stat: Young people in England are facing a loneliness crisis

One in 20 young people aged 16–21 in England now report having no close friends at all, up from one in 100 in 2014 – a fivefold increase in a decade, according to a new report by the Institute for Public Policy Research (IPPR).

Douglas House by Note Design Studio for The Office Group, UK
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Technology

US business school rebuilds its curriculum around AI and human intelligence

As Gen Z graduates grow increasingly concerned that AI will limit their career prospects, the University of Miami Patti and Allan Herbert Business School is taking a different approach: redesigning business education around AI.

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Marketing & Branding

Urban Outfitters recruits its own creator community to star in its first TV…

Fashion retailer Urban Outfitters has launched All Together Now, its first dedicated back-to-campus commercial, filmed at Rutgers University’s 52,454-seat football stadium in New Jersey.

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Fashion

Foresight Friday: Alice Crossley, principal strategic foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, principal strategic foresight analyst Alice Crossley unpacks why clubs aren’t working for Gen Z anymore, and the unexpected brands stepping in to offer wellness-led alternatives.

Photo by brokenadmiral_ via [Pexels] (https://www.pexels.com/photo/neon-over-photobooth-at-night-16072911/)
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Diverging Demographics

Can a photobooth be a better matchmaker than a dating app?

A new Missed Connections matchmaking photobooth has been built in New York, created by matchmaking service Matchbox and Instagram account @meetcutesnyc.

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Diverging Demographics

Stat: Communication anxiety is costing young workers opportunities

A survey of 2,000 Gen Z and Millennial consumers by RiseGuide suggests that digital-first communication habits are undermining confidence in face-to-face and verbal interactions.

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Food & Drink

Stat: Gen Z drink as much as other generations, says IWSR

Generation Z are drinking alcohol at almost the same rate as the wider adult population, challenging the long-held idea that they are a generation of moderation.

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Fashion

Stat: American Gen Z’s are spending more on diamonds than any other generation

Gen Z are now the second-largest generation of natural diamond buyers in America.

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Fashion

Foresight Friday: Ayesha Evans, marketing assistant

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, marketing assistant Ayesha Evans shares three key learnings from attending Innovation at CSM: What Matters Next? Youth Culture and the Future of Brand Relevance.