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Browsing Gen X

33 results

Boomer King by Burger King, France
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Marketing & Branding

Boomer King serves up 1980s and 1990s nostalgia

Burger King has launched Boomer King in France, a limited menu created by the Buzzman agency targeting customers who grew up watching 1980s and 1990s television.

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Diverging Demographics

Stat: Gen Z fathers in Australia lean into traditional provider roles

Most Gen Z fathers in Australia believe financial provision is their primary role, highlighting persistent traditional attitudes despite broader shifts towards gender equality.

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Technology

Foresight Friday: Fiona Harkin, director of foresight

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, director of foresight Fiona Harkin shares in the moon joy.

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Health, Wellness & Sport

Stat: America enters its unretirement era

The dream of retirement is slipping out of reach as rising living costs push older Americans back into the workforce.

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Signals

Strava’s 2025 trends show Gen Z activity fuelled by racing

Recent data from exercise-tracking tool Strava’s 12th annual Year In Sport report reveals a clear generational shift in exercise motivation; Gen Z users are 75% more likely than Gen X to say their primary reason for exercising is participating in a race or event.

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Beauty

Bluemercury campaign reframes age as an empowering opportunity

Cosmetics company Bluemercury has launched Up Next, a national campaign reframing beauty for women aged 40 and over – positioning age as a launchpad, not a limitation. The initiative highlights a shift from correction to confidence, with in-store experiences and product curation designed to empower self-expression at every stage of life.

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Travel & Hospitality

Stat: Clubbing culture enters its Flat Age era

A new survey by YouGov challenges stereotypes about age and nightlife culture.

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Retail

Stat: Millennials to overtake Gen X in beauty spending by 2034

Gen X is currently the dominant force in global beauty spending, with the generation set to contribute an additional $150bn (£119bn, €141bn) to the market between 2024 and 2034.

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Diverging Demographics

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Seyi Oduwole dives into the latest generational news.