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New York – Media conglomerate Time Inc has launched a new video-first brand that focuses on money and personal finance.
London – LS:N Global’s ad campaign would be a hallmark of Anti-authenticity Marketing, with not a buzzword or tired marketing trope in sight.
Tales of authenticity and heritage are leaving a bad taste in consumers’ mouths as brands mercilessly misappropriate these values and divest them of meaning.
Marketers are mimicking digital behaviour in a bid to capture the attention of those online viewers who see ads as a nuisance to be skipped – or even blocked.
Global – In our latest microtrend, Mimicry Marketing, we look at how marketers are realising that when it comes to online advertising, if you can’t beat them, join them.
From 19 to 27 June 2015, the glamorous French Riviera will play host to the advertising industry’s finest as they gather for a nine-day celebration of creativity and trail-blazing talent.
Washington, US – Insurance company Geico’s latest ad is one you won’t want to skip on YouTube.
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