• Get in touch
  • Signals
  • Trends
  • Topics
  • Voices
  • Academy
  • About
  • Contact
  • Careers
  • Methodology
  • Trend Tracker

Sign up for our Newsletter

By signing up you agree to receive The Future Laboratory newsletter. Privacy policy.

A Together Group Company

Browsing Gaming

494 results

View article
Beauty

Jo Malone London enters Fortnite with fragrance-led gaming experience

Jo Malone London is making its gaming debut with a two-week Fortnite activation celebrating its new Sea Salt & Bergamot Cologne.

View article
Culture & Media

Fragrance is the newest frontier of China’s kidult economy

Gaming IPs are reshaping China’s fragrance market, with female-oriented romance simulation games emerging as an unlikely but lucrative new category.

View article
Gaming & Digital Spaces

EA launches in-game advertising platform for brands

Electronic Arts has launched EA Advertising, a platform enabling brands to market directly within gameplay through dynamic, real-time placements, including stadium signage, in-game content and reward-based activations.

View article
Gaming & Digital Spaces

Stat: Gaming industry reaches 212m people, with nearly two-thirds of Americans…

A new report from the Entertainment Software Association (ESA) shows that video gaming’s mainstream popularity is continuing to grow. Two-thirds (67%) of Americans aged five–90 play video games for an hour or more each week, equating to 212.3m people.

View article
Culture & Media

Africa’s Gaming Market Plugs In

The global gaming market’s next chapter is being written in Africa – by players demanding cultural sovereignty, studios celebrating heritage and local culture, and capital racing to arrive before the market matures.

View article
Gaming & Digital Spaces

Coinbase gamifies financial freedom with clever cinematic storytelling

Creative company Isle of Any and director Oscar Hudson are collapsing the boundary between digital and physical in a cinematic advert for cryptocurrency company Coinbase.

View article
Gaming & Digital Spaces

Cosy Gaming

Since its boom in 2020, cosy gaming has matured into something more culturally resonant. As the genre expands, it reveals less about how audiences want to play, and more about how they are learning to regulate, restore and reconnect in an era of ambient stress.

View article
Marketing & Branding

Stat: Teenagers in England exposed to harmful and illegal product advertising…

Children in England are being ‘bombarded’ with online ads for harmful, age-restricted products, according to a survey of 2,000 teenagers for the Children’s Commissioner for England.

View article
Fashion

Gap creates chief entertainment officer role to drive fashiontainment

Gap Inc has appointed Pam Kaufman as its first-ever chief entertainment officer, a newly created role designed to develop a ‘fashiontainment’ platform spanning music, television, film, sports, gaming, consumer products and cultural collaborations.