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McDonald’s is turning spontaneous snack runs into playful quests with its new Side Missions campaign.
From immersive experiences to creator-driven content and innovative storytelling, pop culture and media innovators are reshaping how audiences engage with entertainment.
Combining animation, music and interactivity with an engaging workout, Peloton Lanebreak is the cult company's first foray into gamified fitness.
Apocalypse Survival Training is a new app that allows users to elevate their usual fitness regimes with the exhilaration of working out in an apocalypse.
E-commerce platform Elliot has created a virtual, open-source shopping mall using Google Docs.
Maths Mathisen, co-founder of productivity app Hold, explains how gamifying smartphone screentime can build positive brand relationships.
US – A New York Times report examines how ride-sharing platforms are borrowing manipulative techniques from the gaming industry.
China – A new augmented reality Chinese New Year-themed game enables players to give and receive monetary gifts digitally.
Waves of migration, economic boom and bust, and technological disruption continue to transform the physical, emotional and cultural landscapes of cities.
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