The Future Laboratory

57 results

Lego’s screen-free Smart Play tests boundaries of tech and imagination

At CES 2026, Lego unveiled Smart Play, a connected system that transforms its physical bricks into responsive play experiences using light, sound and movement – without relying on screens or tablets.

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Culture & Media

Stat: TikTok drives holiday shopping trends among users with gift inspiration

TikTok is shaping the way its users discover and purchase holiday gifts, with 55% of shoppers finding inspiration on the platform, according to a survey by marketing agency MGH.

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Gaming & Digital Spaces

Why Gaming is Your Next Brand Touchpoint

Matt Hay, founder of customer collaboration platform Bulbshare, explores how gaming has become the most prized category in the media landscape thanks to an engaged and loyal consumer fan base. But who is getting it right?

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Marketing & Branding

Five luxury brands exploring longevity marketing

Global luxury brands are exploring slower, lifestyle-led forms of marketing to stand out from the transient and homogenised nature of social media.

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Culture & Media

Hybrid Gaming

Combining VR and AR with escape games, laser tag and drones, a new category of immersive interactive gaming is emerging in the leisure sector.

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Marketing & Branding

Designing a feminist board game for Mexico

The traditional family board game Lotería has been given a female-focused rebrand for 2018.

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Technology

Gaming as therapy

With an estimated global audience of between 2.2bn and 2.6bn people, the gaming industry presents a golden opportunity for brands, developers and medical professionals to destigmatise and in some cases treat mental illness.