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An unexpected consumer group is driving growth in the US toy market: grown-ups.
In today’s daily digest: Arvid&Marie on giving machines rights, the gamification of corporate training, attitudes to frozen food thaw and other stories.
Tokyo – The Green Light Run gamified marathon experience has helped runners to navigate the city.
Global – Everything is a new game that enables players to experience life from the perspective of 3,000 organisms and objects in an evolving eco-system.
UK – The Beautiful Meme and Bong have developed an interactive game that examines the future of Europe.
California start-up Galxyz is rethinking the online science learning game for Generation I.
Female gamers now account for 52% of the UK’s gaming audience, a new study of British gaming habits has found.
Moscow agency Instinct has produced two innovative digital campaigns for the Russia division of Swedish homewares retailer Ikea.
The United Nations is involving citizens in urban planning with the help of Minecraft-maker Mojang.
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