The Future Laboratory

51 results

Thought-starter: Will tomorrow’s brand experiences be in constant flux?

The rise of reactive new materials and technologies means that future physical consumer touchpoints will no longer be set in stone… or any other solid matter.

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Marketing & Branding

Programmable Realities

The rise of reactive new materials and technologies means that future physical consumer touchpoints will no longer be set in stone… or any other solid matter.

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Global

Stat: Tv advertising is most influential for Generation X

In a recent US survey, 23.5% of Generation X respondents said they had made a purchase influenced by tv ads in the past six months.

Omnis at the 4DSOUND Spatial Sound Institute. Photography by Georg Schroll

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Culture & Media

Virtual sonic worlds are the next branded experiences

The Spatial Sound Institute is a research centre created by technology platform and artistic collective 4DSOUND. John Connell, researcher in residence, explains how spatial sound can shape new social interactions and immersive experiences.

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Fashion

Need to Know | 08 : 06 : 18

Organic Basics makes sustainable garments accessible, HealHaus’ quiet space considers wellbeing, iQiyi opens a cinema that hosts on-demand entertainment.

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Fashion

Need to Know | 06 : 06 : 18

Boiler Room provides alternative streaming platform, For Days offers organic garments subscription service, Universe rethinks web design for mobile devices.

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Retail

Need to Know | 01 : 06 : 18

The MOMENT is an interactive film responding to brain activity, Equinox wants to train gym-goers to sleep better, Sephora launches free beauty classes for the transgender community.