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Browsing Future Scenarios

44 results

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Technology

Stat: MIT suggests AI job displacements are costlier than retaining human…

In a study published in January 2024, a team of MIT researchers challenged prevailing fears over AI job displacement, finding that, in many cases, replacing human workers with AI remains more expensive.

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Technology

Superflux unveils the Ecological Intelligence Agency

Superflux, known for its speculative futures work, has introduced the ground-breaking project, The Ecological Intelligence Agency.

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Technology

This orbital hotel makes space tourism a reality

Orbital Assembly Corporation is developing plans for the construction of the world’s first space hotel.

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Technology

How AI inspectors could safeguard consumer expectations

Through the lens of a fictional future scenario, we explore how technology is driving key behavioural shifts among brands and consumers. This month, we ask what happens when artificial intelligence becomes the moral guardian for consumers?

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Big Ideas

Dennis Grishin on how to make DNA-gathering more trustworthy

The co-founder of Nebula Genomics explains how blockchain and encryption can be used to create a fair exchange of genomic information between consumers and brands.

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Health, Wellness & Sport

Paul Priestman puts caveats on our self-driving future

The chairman of transport design agency PriestmanGoode outlines his concerns about the potential applications of autonomous vehicles.

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Culture & Media

How will electric vehicles change the forecourt?

The increased dwell time needed to charge an EV presents a new opportunity for the retail and hospitality industries.

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Technology

Sachin Shah on gaming’s role in mental health

The specialist registrar in general adult psychiatry and member of the Royal College of Psychiatrists collective Gaming The Mind discusses the huge potential that gaming offers in exploring mental health issues.

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Marketing & Branding

Ryan Elder on the power of distance in sensory marketing

The associate professor of marketing at Brigham Young University reveals how the perceived distance of a sensory experience can impact consumer behaviour.