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Browsing Future of Discovery

16 results

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Fashion

ASOS re-launches ASOS Magazine on Substack

ASOS is re-launching ASOS Magazine as a quarterly digital publication on Substack.

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Culture & Media

Why brands are adopting the microdrama format

Brands are increasingly using microdramas to turn advertising into episodic entertainment, with Marc Jacobs and Life360 being the latest to adopt the format and use celebrity-led narratives to build stories around their products.

AI imagery by The Future Laboratory, UK
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Webinars & Events

Network Evening : The Future of Discovery

Join The Future Laboratory team and a panel of experts as we unpack insights from our latest macrotrend report, The Future of Discovery.

Photography by Valentin Lacoste, Paris
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Urbanised World

Foresight Friday: Rose Coffey, senior strategic foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, senior strategic foresight analyst Rose Coffey reflects on the solar eclipse and the power of collective feeling.

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Culture & Media

Apple turns a Berlin rave into crowd-shot campaign

Apple has released the latest instalment of its Shot on iPhone series, filming Berlin’s underground rave scene entirely through footage captured by club-goers on an iPhone 17 Pro.

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Design

Foresight Friday: Alice Oaten, senior account manager

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, senior account manager Alice Oaten unpacks how one vet is rebuilding trust through care, connection and sensory design.

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Fashion

Stat: Use of AI for luxury shoppers increases with wealth in the US, but…

AI assistants are reshaping luxury shopping, influencing how consumers discover, compare and choose products, according to Face to Face With Luxury Clients produced by BoF Insights and McKinsey & Co.

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Marketing & Branding

KFC leads with emotion over appetite in new campaign

KFC has launched Surrender to Tender, a UK and Ireland campaign by Mother to introduce its Tenders & Dips range while debuting the brand’s global refresh.

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Culture & Media

Stat: Generative search and chatbot advertising set to become the…

Generative search and chatbot advertising is emerging as one of the fastest-growing channels in the global media market, as AI reshapes how consumers discover, compare and choose brands.