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Browsing Future Forecast 2025

19 results

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Food & Drink

Snooz launches a night-time ice cream with sleep-friendly twist

Snooz, an ice cream brand formulated for evening indulgence, has launched with a suitably dreamy identity by How&How.

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Technology

Estée Lauder innovates home fragrance with smart technology partnership

Estée Lauder Companies, the beauty giant behind brands like Le Labo and Jo Malone London, is transforming the home fragrance market with an innovative partnership.

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Fashion

Loewe to open Crafted World exhibition in Tokyo

Loewe has announced the debut of its first major brand exhibition, Crafted World, which will open in Tokyo in spring 2025.

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Technology

Merck KGaA launches digital twin platform M-Trust to tackle counterfeiting

Merck KGaA, a science and technology company based in Darmstadt, Germany, has introduced M-Trust, a new platform designed to combat counterfeiting and improve product safety.

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Marketing & Branding

Future Forecast 2025: Food & Drink

From beanless coffee and fashion-forward fast food to nutrient-packed snacks and spicy-sweet flavour fusions, food and drink innovators are redefining sustainability, luxury and wellness for everyday consumption.

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Luxury

Future Forecast 2025: Luxury

Luxury brands are using cultural heritage, craftsmanship and entertainment to foster strong relationships with their consumers, while the rising dupe economy will only mature in size and value.

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Travel & Hospitality

Future Forecast 2025: Travel & Hospitality

Global macro-shifts are driving the key travel and hospitality foresight trends for 2025. The climate crisis, a loneliness epidemic, the geopolitical landscape and the importance of health are all pushing the boundaries of what consumers desire and demand from their holiday.

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Culture & Media

Future Forecast 2025: Pop Culture & Media

From immersive experiences to creator-driven content and innovative storytelling, pop culture and media innovators are reshaping how audiences engage with entertainment.

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Culture & Media

Future Forecast 2025: Retail

As consumers navigate the value contradiction during a cost of living crisis, retailers in 2025 are embracing a renewed sense of in-store wonder while fostering more meaningful in-person connections.