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Browsing Future Forecast

60 results

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Travel & Hospitality

Stat: Pre-holiday beauty spend signals rise of ritual-led consumption

British travellers are investing more in pre-holiday beauty rituals, with new research revealing an average spend of £158 ($213, €184) on products and treatments this summer, up by 27% – from £124 ($167, €144) – in 2024.

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Marketing & Branding

Irn-Bru turns its girders jingle into a World Cup anthem

Irn-Bru has re-imagined its 1980s Made in Scotland from Girders jingle as an anthem for the Tartan Army ahead of the FIFA World Cup 2026.

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Marketing & Branding

Diesel and Tinder champion LGBTQIA+ visibility in Pride campaign

Fashion brand Diesel and dating app Tinder have partnered on For Successful Loving, a Pride 2026 campaign and capsule collection championing LGBTQIA+ visibility, inclusivity and self-expression. Reworking Diesel’s long-running ‘For Successful Living’ slogan, the collaboration positions love as expansive, fluid and self-defined.

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Food & Drink

Chivas Regal and Charles Leclerc launch whisky board game in…

Whisky brand Chivas Regal and creative company Baby Teeth have launched an entertainment-first campaign introducing Chivas Regal 16, a limited-edition whisky co-created with Formula 1 driver Charles Leclerc.

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Culture & Media

Can mixed-reality theatre re-invent the stage?

An Ark, a mixed-reality theatre experience at The Shed in New York, is exploring how digital technology can transform live performance while preserving the intimacy of human connection.

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Luxury

Future Forecast 2026: Travel & Hospitality

As new markets emerge across Africa, the Middle East and India, and ageing populations reshape the future of exploration, the travel and hospitality sector will evolve through connection, consciousness and cultural regeneration.

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Beauty

Future Forecast 2026: Beauty

From miniature, discovery-led indulgences to climate-smart skincare, the beauty industry in 2026 will focus on adaptability, accessibility and emotional connection – answering calls for personalisation, transparency and care.

AI imagery by The Future Laboratory, UK
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Signals

Download the Future Forecast 2026 report

Now that you know what shaped 2025, discover what’s next.

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Macro Trends

Future Forecast 2026

As global systems shift and consumer behaviours evolve, foresight has never been more essential. This is when The Future Laboratory comes into its element, helping you successfully navigate the changing tides. Across 10 pivotal sectors, this Future Forecast 2026 report breaks down 50 trends set to shape the coming year and beyond.