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Photography by Donovan Kelly via [Pexels] (https://www.pexels.com/photo/craft-beer-pour-at-montreal-bar-29290422/)

Hopkind brews non-alcoholic beers for gut health and muscle recovery

The team behind skincare start-up Symbiome has launched Hopkind, a non-alcoholic beer containing postbiotics, Senactiv and L-citrulline to support muscle recovery, hydration and gut health.

Marketing & Branding

Future Forecast 2025: Food & Drink

From beanless coffee and fashion-forward fast food to nutrient-packed snacks and spicy-sweet flavour fusions, food and drink innovators are redefining sustainability, luxury and wellness for everyday consumption.

Marketing & Branding

Foresight Friday: Gabriela Białkowska, creative foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, creative foresight analyst Gabriela Białkowska dives into the latest from Poland: vodka served in juice boxes, an AI-enabled chapel and a brain drink.

Coffee: The New Wellness Ingredient?

FutureBrand’s strategy director, Ashleigh Steinhobel, explores evolving health-focused directions in caffeine culture, from humble bean to bio-hack.

Style of our youth

Global – Designer Kim Jones and NikeLab have collaborated on a new range of lightweight sportswear.

Outdoor Voices, US

Comfy cups

Global – The sports bra market is booming as more women opt for comfort and function over style.

Milan Salone 2016: Form and function

Milan – Students at École Cantonale d’Art de Lausanne created prototypes for a range of functional household electronics.

Fit for purpose

New York – Fitness apparel brand Lululemon is continuing its move into athleisure with a second Lululemon Lab location.

Quiet joy: Insulation never looked so good

Stockholm – The industrial materials company Baux was formed on the back of one question: ‘why can’t functional building materials be beautiful?’