• Get in touch
  • Signals
  • Trends
  • Topics
  • Voices
  • Academy
  • About
  • Contact
  • Careers
  • Methodology
  • Trend Tracker

Sign up for our Newsletter

By signing up you agree to receive The Future Laboratory newsletter. Privacy policy.

A Together Group Company

Browsing Fruit of the Loom

4 results

View article
Marketing & Branding

Plastic fantastic

US – Plastique is more than a trend, it’s a revolution. Or so the latest fashion line from Frank La Rant would have you believe.

View article
Culture & Media

Summer loving: Magazine and clothing brand come together on mixology film

London – The Gourmand and Seek No Further don't have a lot in common. The former is a foodie magazine, while the latter is the luxury basics line from 1990s brand Fruit of the Loom. But together, they have created a mixology film that embodies both of their brand identities perfectly.

View article
Fashion

Seek No Further

The 1990s are cool again. Everyone from ASOS to Iggy Azalea is referencing 90s culture for Millennials who are still pining for the era of MySpace, VHS tapes and Zach Morris’ quiff. But how can a brand or designer pay homage to this period in a way that is refined, built to last and non-kitsch?

View article
Fashion

Surprise package: Clothes brand starts new thread

London, Berlin – Fruit of the Loom, the clothing manufacturer best known for its underwear and casualwear, has launched a premium line Seek No Further with two pop-up shops in London and Berlin.