The Future Laboratory

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Technology

Blockchain copyright

US – Blockai is helping artists, photographers and other creators to copyright their work through the blockchain.

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Marketing & Branding

Brush with nature

Sweden – Band John Moose has pre-released its album via a smartphone app, making it free for anyone to listen to as long as they are away from civilisation.

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Technology

Run like the wind

London – Nike invited passers-by to become a force of nature at its East London interactive running installation.

Routine Republic by Deutsch for Taco Bell, US

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Marketing & Branding

Breakfast battle

US – McDonald’s has hit back in the war over breakfast, as the tit-for-tat competition with Taco Bell intensifies.

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Health, Wellness & Sport

Roll up: Nike SB creates Aztec-inspired haven for skateboarders

Nike SB, the skateboarding subsidiary of Nike, has collaborated with the Mexico City government to build the Templo Mayor, the first free street league-certified skate park outside of the US.