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Browsing Fragrance

218 results

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Beauty

Jo Malone London enters Fortnite with fragrance-led gaming experience

Jo Malone London is making its gaming debut with a two-week Fortnite activation celebrating its new Sea Salt & Bergamot Cologne.

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Technology

How Kimba is turning scent into a sleep interface

Sleep technology company Kimba has raised £4m ($5.4m, €4.7m) in seed funding for an AI-powered bedside device that releases personalised scents throughout the night. The device connects with wearables including Oura Ring, Garmin and Apple Watch, using biometric and sleep-pattern data to determine scent selection and timing.

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Luxury

The Vegetable Patch is Becoming Aspirational

In an economic landscape shaped by rising food prices, climate anxiety and the pursuit of slow living, fashion and beauty brands are turning to the vegetable patch as a produce-led design language for luxury.

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Culture & Media

Fragrance is the newest frontier of China’s kidult economy

Gaming IPs are reshaping China’s fragrance market, with female-oriented romance simulation games emerging as an unlikely but lucrative new category.

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Retail

Jo Malone London and Estée Lauder Companies turn visual taste into fragrance…

Jo Malone London and Estée Lauder Companies have launched Scent Scanner, a first-of-its-kind tool available exclusively on Pinterest in the US and France.

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Marketing & Branding

Cinema-coded Advertising

Brands are trading fast, functional content for slow, authored storytelling – adopting the language of cinema to build campaigns designed to be watched, rewatched and remembered.

Koyia Perfumery, Sweden
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Retail

The Space: Koyia perfumery asks customers to pay with time rather than money

In September 2025, Swedish fragrance brand Koyia introduced a forest-based retail concept where the only currency is time.

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Design

Oloris transforms scent into a multi-sensory experience

A new prototype from Pitch Studios, a creative agency based between London and Amsterdam, and Gentle Systems, an engineering studio in Berlin, is redefining how scent can be sensed, interpreted and designed for digital environments.

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Beauty

Jo Malone London launches AI-powered Scent Adviser

Fragrance brand Jo Malone London has unveiled the Scent Adviser, an AI-powered digital tool designed to bring the brand’s signature in-store fragrance consultation into an intuitive online experience.