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A Together Group Company

Browsing Forrester Research

22 results

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Technology

Generation Z value trust, security and digital engagement

US – They expect brands to deliver technology-led customer service experiences that are seamless, secure and entertaining.

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Marketing & Branding

A dose of reality

Global – A number of new studies suggest that consumers are not yet ready for virtual reality.

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Culture & Media

Culling cable

US – More than half of adults under 32 will have never paid for cable tv by 2025, according to new figures from Forrester Research.

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Marketing & Branding

Emotional response

Global – Facebook Reactions spells a new era for the like button and could prove a powerful new tool for retailers.

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Retail

App makes shopping on Instagram more intuitive

Mobile app Dash Hudson is the latest attempt to make Instagram shoppable, simplifying the path from inspiration to purchase.

Snapcash app
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Technology

Snapchat launches in-app cash transfer system

Snapcash lets Snapchat users send money to each other quickly.

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APAC

WeChat picks up speed in China

WeChat is on the rise. How can brands respond?

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Culture & Media

Apple rules in the booming global apps market

Apple rules in the booming global apps market

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North America

More men switch on to mobile commerce in US

More men switch on to mobile commerce in US