The Future Laboratory

53 results

Automotive Advertising Futures

From standard grey to mint green, cars and commercials are turning colourful as brands explore vibrant hues, nostalgia and future-forward designs to connect with consumers.

Transit Custom Plug-in Hybrid Electric Vehicle (PHEV) by Ford, Germany

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Technology

Ford vans that automatically cut urban pollution

The car brand is using geofencing to switch Ford vans to emission-free electric mode in certain areas.

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Culture & Media

Covid-19: Ford rethinks campaign amid pandemic fear

Ford has decided to rethink its marketing campaign to reflect its response to the current global pandemic.

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Technology

Ford uses voice technology to deter car thieves

Voice imprints, combined with 3D printing, are allowing Ford to create its most secure alloy wheels to date.

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Food & Drink

How mobility is transforming last-mile delivery

Autonomous driving technology promises to have a transformative impact on how we receive our purchases.

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Travel & Hospitality

Thought-starter: Can Detroit balance gentrification with community?

Hailed as the Comeback City, recent initiatives are not only rebuilding Detroit’s commercial potential, but also ensuring that the wider community is not left behind by gentrification.

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Fashion

Need to Know | 25 : 06 : 18

Ford is launching a future mobility lab in disused train station, Bianca Saunders explores themes of black masculinity, Google demonstrates AI's ability to predict death.