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Browsing Football

92 results

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Health, Wellness & Sport

AG1 brings wellness into football sponsorship with Swansea City partnership

AG1 is entering football sponsorship for the first time as the new front-of-shirt partner of Swansea City AFC for the 2026/27 season, bringing wellness into one of sport’s most visible commercial spaces.

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Marketing & Branding

Stat: New research reveals a global participation gap at the heart of football…

As the 2026 FIFA World Cup final approaches, new research from Carlsberg finds that 73% of adults will watch football this summer but 31% haven’t played in six months or more.

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Retail

Foudys builds a new home for women’s football retail

Foudys, the women’s football retailer, has opened a dedicated store at Manchester’s Great Northern Warehouse, marking a new step for the commercial ecosystem around women’s football.

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Marketing & Branding

WhatsApp uses Bukayo Saka documentary to showcase the power of connection

WhatsApp has launched Bukayo Saka: The Time is Now, a documentary film created with Modern Arts that explores the footballer’s rise to the top of the game ahead of a landmark summer for football in the US.

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Health, Wellness & Sport

Foresight Friday: Seyi Oduwole, strategic foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week foresight analyst Seyi Oduwole discusses the summer of sport.

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Marketing & Branding

Burberry celebrates the rituals of football fandom in new campaign

Burberry is putting football fans front and centre in its autumn 2026 campaign, A Good Sport.

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Health, Wellness & Sport

Brighton plans Europe’s first purpose-built women’s football stadium

Brighton & Hove Albion Football Club has unveiled plans for a 10,000-capacity stadium dedicated to its women’s team, marking a potential first for Europe.

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Marketing & Branding

Doritos turns football myth into marketing moment

PepsiCo Brazil has launched The Triangle Theory, a Doritos campaign that reimagines footballer Ronaldo Nazário’s iconic 2002 ‘half-moon’ haircut as a covert brand stunt.

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Marketing & Branding

Under Armour backs the rise of the women’s sports economy

American athletic brand Under Armour has unveiled Click Clack: The Next Era, a new campaign reimagining its original Click-Clack football advert from the 2000s, to spotlight the women redefining flag football today.