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Browsing Flat Agers

22 results

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Travel & Hospitality

Stat: Clubbing culture enters its Flat Age era

A new survey by YouGov challenges stereotypes about age and nightlife culture.

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Culture & Media

Stat: Gen Z crave phone breaks more than Boomers

According to a new study by website-building company Squarespace, digital natives Gen Z are more willing to take a break from their devices than Baby Boomers.

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Marketing & Branding

She is Mother

Talented women over 60 are finally getting their flowers and making more money than in their 20s in Hollywood, in modelling and on TikTok.

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Culture & Media

Future Forecast 2023: Youth

From youth culture’s flat age future to wise-beyond-their-years Zalphas, we select five key directions in youth culture for 2023.

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Marketing & Branding

The Market: Flat Age Women Market

A closer look at the women applying the activist mindset acquired during their youth to a mass media that has long ignored their 50-plus age group.

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Culture & Media

Workers are increasingly postponing their retirement

US – According to the US jobs report, almost 19% of people aged 65 or over were working in the second quarter of 2017.

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Culture & Media

The beauty of age

Global – Renaissance is a new print magazine that uses contemporary language to appeal to an older female demographic.

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Culture & Media

Latino boom

US – A Nielsen report reveals the growing influence of Latino Baby Boomers in mainstream culture.

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Beauty

New Beauty Consumers

Beauty, it is often said, is in the eye of the beholder. For five key consumer tribes with very different views about global beauty, this saying has never felt truer.