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Browsing Fitness

287 results

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Travel & Hospitality

Triplebond launches social wellness club in London

Social wellness club Triplebond will open at The BoTree hotel in London’s Marylebone in August, combining fitness, recovery technologies, health diagnostics and hospitality in a members’ club designed around human connection.

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Marketing & Branding

Dove Men+Care turns fitness tracking into a product trial through Strava…

Dove Men+Care has partnered with fitness app Strava to launch its reformulated 2-in-1 Shampoo + Conditioner, using a branded fitness challenge to embed its product into consumers’ exercise routines. Fronted by tv personality and entrepreneur Kyle Cooke, the campaign encompasses creator partnerships, social media and earned media.

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Health, Wellness & Sport

Healf Experience 2026: Wellbeing beyond optimisation

At London’s 180 Studios from 20–21 June 2026, leading wellness platform Healf brought together influential voices in health, longevity and performance to explore the future of wellbeing during HX26.

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Health, Wellness & Sport

Abula highlights the growing commercial potential of indigenous sports

A court sport invented in Lagos in 1984 is seeking international recognition. Abula, created by physical education teacher Elias Yusuf, combines elements of volleyball and tennis, with teams of four using rectangular bats to strike a tennis ball across a net.

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Health, Wellness & Sport

Why Studio Pilates is building its own competition league

Studio Pilates International is introducing The Pilates Games, a competitive reformer format rolling out across its 130-plus studios worldwide.

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Food & Drink

Stat: Why India is an untapped market for fitness, health and wellness

More than half of Indians under 30 are now overweight or obese, signalling a sharp rise in early-onset lifestyle diseases, according to Apollo Hospitals’ Health of the Nation 2026 report.

The Hyperboot by Nike and Hyperice, US
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Fashion

Recovery Wear

Recovery wear is shifting from performance niche to everyday necessity, as brands expand beyond athletes to capture consumers seeking comfort, longevity and preventative wellbeing.

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Health, Wellness & Sport

How Salomon is celebrating everyone who shapes sport

Salomon is using its first official Winter Games partnership to launch Shaping New Futures, a long-term campaign signalling a shift towards proactively shaping a future of sport and culture that is accessible to everyone.

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Health, Wellness & Sport

Stat: How strength and longevity are reshaping 2026 fitness priorities

Strength training continues to dominate global wellness priorities, according to Life Time’s 2026 Wellness Survey. Some 42.3% of respondents to the US study said their primary health goal for the year ahead is to get physically stronger, reinforcing the sustained shift towards muscle-focused fitness.