• Get in touch
  • Signals
  • Trends
  • Topics
  • Voices
  • Academy
  • About
  • Contact
  • Careers
  • Methodology
  • Trend Tracker

Sign up for our Newsletter

By signing up you agree to receive The Future Laboratory newsletter. Privacy policy.

A Together Group Company

Browsing Film

201 results

Marty Supreme by A24
View article
Culture & Media

Google DeepMind and A24 put film-makers in charge of AI’s creative future

AI research lab Google DeepMind and A24, the independent studio behind films such as Everything Everywhere All at Once and Marty Supreme, have announced a research partnership that embeds AI development directly into the film-making process.

View article
Marketing & Branding

WhatsApp uses Bukayo Saka documentary to showcase the power of connection

WhatsApp has launched Bukayo Saka: The Time is Now, a documentary film created with Modern Arts that explores the footballer’s rise to the top of the game ahead of a landmark summer for football in the US.

View article
Marketing & Branding

Cinema-coded Advertising

Brands are trading fast, functional content for slow, authored storytelling – adopting the language of cinema to build campaigns designed to be watched, rewatched and remembered.

View article
Fashion

Gap creates chief entertainment officer role to drive fashiontainment

Gap Inc has appointed Pam Kaufman as its first-ever chief entertainment officer, a newly created role designed to develop a ‘fashiontainment’ platform spanning music, television, film, sports, gaming, consumer products and cultural collaborations.

View article
Culture & Media

What Disney’s partnership with OpenAI means for enhancing in-house creativity

Disney has entered a strategic agreement with OpenAI to explore how Sora, OpenAI’s text-to-video generation model, could support creative development across its film, tv and streaming businesses.

View article
Colliding Technologies

Moncler redefines warmth in campaign with Robert De Niro and Al Pacino

Italian luxury brand Moncler unites cinematic legends Robert De Niro and Al Pacino for Warmer Together, their first such collaboration. The series of intimate films and portraits captures the pair’s decades-long friendship through themes of trust, respect and connection.

View article
Marketing & Branding

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Seyi Oduwole discusses the future of content creation and rising media empires.

View article
Health, Wellness & Sport

Stat: Gen Z stay indoors for days as screen time replaces nature

Two-thirds of Gen Z in Britain confess they can go days without stepping outside, according to new research by Super, Natural British Columbia.

View article
Retail

John Lewis celebrates 100 iconic products for its centenary

John Lewis is marking 100 years of its Never Knowingly Undersold promise with a new multi-media campaign created by advertising company Saatchi & Saatchi.