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Browsing Fictional Characters

5 results

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Fashion

Everyday Cosplay

From closet cosplay to character-coded makeup, Gen Z are transforming entertainment into wearable narratives – using clothing and beauty to embed fandom into routine self-expression and community belonging.

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Retail

Stay a while

Amsterdam – Inviting consumers to live the brand, Scotch & Soda has teamed up with Airbnb to create a flat that people can rent for the weekend.

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Marketing & Branding

Drawing on the imagination: Agency invents heritage for café

Yerevan, Armenia – What is a brand without an identity? Louis Charden, a new concept for a café and bakery, was instilled with an identity and heritage of its own through clever branding and packaging by creative agency Backbone Branding Studio.

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Retail

In character: Showroom uses fiction to sell wares

Weil am Rhein, Germany – Truth may be stranger than fiction, but fiction can be a powerful selling tool. Swiss furniture company Vitra is using fictional characters to showcase its products in the loft of its showroom, VitraHaus.

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Europe

Fantastic food: Branding a fictional bakery

Fantastic food: Branding a fictional bakery