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Browsing Fiction

31 results

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Technology

Real-world gaming

Paris – Ubisoft is releasing a film that introduces the real-life stories behind its Tom Clancy’s Ghost Recon: Wildlands game.

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Culture & Media

Sci-fi stories

Global – Microsoft has released a free e-book written by nine sci-fi authors who were given unprecedented access to its R&D department.

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Europe

Glen Neath: Creating theatre in darkness

Theatre-maker and writer Glen Neath explains why narrative isn’t essential to an effective and emotional theatre experience.

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Marketing & Branding

Drawing on the imagination: Agency invents heritage for café

Yerevan, Armenia – What is a brand without an identity? Louis Charden, a new concept for a café and bakery, was instilled with an identity and heritage of its own through clever branding and packaging by creative agency Backbone Branding Studio.

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Retail

In character: Showroom uses fiction to sell wares

Weil am Rhein, Germany – Truth may be stranger than fiction, but fiction can be a powerful selling tool. Swiss furniture company Vitra is using fictional characters to showcase its products in the loft of its showroom, VitraHaus.

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Food & Drink

Mr Fogg's

‘Anything one man can imagine, other men can make real,’ wrote Jules Verne in his masterpiece, Around the World in 80 Days. In the same way, the life of Phileas Fogg, the novel’s protagonist, has been ‘made real’ thanks to the imagination of Charlie Gilkes and Duncan Stirling, the duo behind London haunts Barts, Maggie’s, Bunga Bunga and most…

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Marketing & Branding

Fantasy world: Viral campaign brings film to life

Global – In a viral marketing campaign for forthcoming science fiction film Elysium real-world advertisements have been placed in public spaces such as London’s Underground and on New York billboards and four microsites were created to promote the benefits of living in the fictional world.

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Design

Moon for two: Chinese lunar fairy tale inspires luxury hotel

Hong Kong – A new hotel, set to open in August, has been inspired by the Chinese Moon Festival and its most famous fairy tale.

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Food & Drink

Miss Ko

Ridley Scott created a vision of what future Asian dining could be like in Blade Runner. It was Harrison Ford sitting in the rain on a smoggy street slurping an unidentifiable noodle dish.