The Future Laboratory

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Fashion

The Download: Milan Fashion Week Autumn/Winter 2024

Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from Milan Fashion Week.

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Fashion

Kengo Kuma redesigns Fendi accessories with natural materials

Presenting its spring/summer 2024 menswear collection in June 2023 in the Tuscan countryside, Fendi joined forces with the Japanese architect Kengo Kuma to re-invent some of its accessories and shoes.

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Luxury

Fendi creates a crypto accessory for digital luxurians

Lending a touch of luxury to the world of cryptocurrency, Fendi is collaborating with digital security company Ledger to launch an accessory for hardware wallets.

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Marketing & Branding

Global Luxury Market 2017: Part 2

In our luxury focuses we examine how brands are recognising the power of net culture and tapping into the resale market, and discover Mexico’s emerging luxurians.

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Fashion

Are luxury brands doing enough to appeal to Generation Z?

With luxury brands rushing to create digital-first campaigns for Millennials, are they also doing enough to prepare themselves for the inevitable rise of Generation Z?