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Browsing FarmVille

12 results

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Fashion

Drest is a shoppable luxury fashion game

The interactive fashion styling app will allow users to style and create their own content, as well as discover and shop products in a gaming context.

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Food & Drink

Consumers grow real food on virtual allotment

Consumers grow real food on virtual allotment

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Culture & Media

Capital One plays the game with branded content

Capital One plays the game with branded content

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Health, Wellness & Sport

Teens: China

There are about 200m teenage Chinese, according to the most recent Chinese national census – although that number is set to fall. The number of Chinese people aged under 20 will drop by 49m over the next two decades, due to declining fertility rates as well as delayed marriage and childbirth, according to a recent study by consultancy Deloitte.

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Technology

FarmVille to GagaVille, as female target audience shape new ecommerce

FarmVille to GagaVille, as female target audience shape new ecommerce

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Food & Drink

MyFarm engages a new crop of online farmers

MyFarm engages a new crop of online farmers

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Marketing & Branding

Ubiquitous Gaming Culture

Buying shoes? There’s a game for that. Visiting a gallery? There’s a game for that. Want to lose weight, stop smoking, learn to speak a foreign language? Yes, there are games for all those too. But these are more than simply games. These are the first throws of the dice in a movement that we call Ubiquitous Gaming Culture.

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Technology

Generation D

They can’t imagine a world without computers, mobile phones and the internet. They skitter, haul, mod and hack. Natural born multi-taskers, they pack 11 hours of entertainment into 7.5 hours. This is the first native digital generation. This is Generation D.

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Macro Trends

Future Media Landscapes

In the land of the brand and the media, there have always been kings, ever since media magnate Sumner Redstone declared ‘Content is king!’ way back in the 20th century. Then, as niche-oriented narrowcasting began to challenge mass broadcasting, a new set of rules and a new ruler emerged. As Disney CEO Robert Iger declared at a telecoms show in…