The Future Laboratory

164 results

Open-door HQs

Retailers are opening their HQs to the public, turning them into destinations for storytelling, transparency and deeper customer connections.

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Marketing & Branding

Membership Retail

A wave of apparel brands are shunning mass selling in favour of membership models, in turn reducing product waste and cultivating stronger communities.

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Technology

Digitised Favelas

A symbol of economic inequality in Brazil, the favelas are becoming the focus of technology projects that aim to minimise stigma and boost opportunities.

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Travel & Hospitality

A cable car will connect Paris commuters by 2025

As cities battle with growing congestion rates, the French capital is exploring a new approach to urban transport.

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Colliding Technologies

A virtual house imagining Black family life in 2025

The Obsidian Experience is a new virtual interior design concept set in Oakland in the year 2025, reflecting a future vision for domestic settings among Black communities.

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Technology

The Campaign: Three imagines a vibrant future powered by 5G

Foretelling some of the near-future advancements seen this last year, in March mobile network Three unveiled a vibrant, multi-layered vision of future living in the UK – powered by 5G connectivity.