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Browsing Fantasy

43 results

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Fashion

Everyday Cosplay

From closet cosplay to character-coded makeup, Gen Z are transforming entertainment into wearable narratives – using clothing and beauty to embed fandom into routine self-expression and community belonging.

Jasmine Asia for Agent Provocateur, UK
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Culture & Media

Intimate Fantasy Escapism

Intimate fantasy roleplay is shifting to become an increasingly mainstream practice. Driven by growing fandoms, it represents a search for belonging and personal growth that encompasses playful, creative self-expression.

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Marketing & Branding

Dark Fictions

The appeal of Neo-Tolkien fantasy narratives and mystical tropes shows no signs of abating, and an eerie mood is starting to influence art direction and packaging design in the drinks industry.

Saint Laurent flagship store in Paris
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Fashion

Preview: Native Narratives

In a snapshot of our Inspire section, we look at an emerging design direction that is influencing retail spaces and branded installations.

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Fashion

Native Narratives

Influenced by pagan mysticism and the indigenous art of different cultures, this new design direction is a carefully balanced combination of an aesthetic homage and a marketing strategy that enables brands to show their cultural fluidity and rich heritage.

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Marketing & Branding

Occult Enchantment

As fantastical fables and tales of escapism continue to dominate popular culture, designers are harnessing the power of magic and myth in 21st-century life.

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Fashion

Spreading his wings: Pugh creates living folklore in fashion ritual

New York – For his first New York Fashion Week event, designer Gareth Pugh staged a multimedia spectacle that paid homage to British folklore and fantasy.

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Technology

Foresta Lumina

Magical moments are Moment Factory’s modus operandi. Whether it be the visual effects for Arcade Fire’s latest stadium tour or making airport waiting time less dull at Los Angeles, viewers are guaranteed to be transported by their technological wizardry and finesse. But its latest venture took the Canadian company out of its comfort zone and into…

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Culture & Media

Fantasy world: How Neo-Tolkienism is affecting the lifestyle sectors

London – In our mid-summer macrotrend report on Neo-Tolkienism we examine how, driven by a rise in fantasy pop culture and the desire to escape, this niche genre is having a powerful effect on lifestyle sectors.