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Browsing Fairy

2 results

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Fashion

Spiritual Cosplay

Gen Z’s appetite for mysticism has infused the fashion world, drawing on pseudo-spirituality and the cohort’s desire for escapism.

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Global

Brand-jacking

Small brands are hijacking the logos and names of more established brands to increase their influence. Often using the same visual cues and names, brand-jackers are exploiting the connotations that consumers associate with famous manufacturers and products.