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Cannes – The award-winning film was designed to promote 1|2|3 Smart, a new range of products and services targeted at Millennials.
Global – A trailer for forthcoming sci-fi film Alien: Covenant positions AMD as the future of artificial intelligence.
Toronto – A new campaign by Drug Free Kids Canada aims to educate teenagers about the dangers of driving while under the influence of drugs.
Paris – Ubisoft is releasing a film that introduces the real-life stories behind its Tom Clancy’s Ghost Recon: Wildlands game.
London – A new project by architecture studio Sybarite highlights the company’s multifaceted practice through the eyes of a fictional editor.
US – MailChimp demonstrates a creative approach to selling an intangible product by omitting overt mentions of the brand in its new advertising campaign.
An emerging design direction combines the dystopian mood of game environments and the anarchic qualities of Netstalgic graphics to construct fictional realities.
UK – The lines between reality and fantasy are blurred in Channel 4’s new ad campaign for Humans.
Creative comms strategist explains that people need to feel, not think, before they engage with big issues.
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