The Future Laboratory

8 results

SXSW London 2026: Speed Up or Slow Down?

From prepper-minded technocrats to Gen Z's quiet rejection of trend culture, we've rounded up everything you need to know from SXSW London 2026 and what it means for your business.

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Luxury

Louis Vuitton unveils new super-sized ship-shaped Shanghai store

Louis Vuitton has opened The Louis, a striking flagship store in central Shanghai.

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Luxury

Milan Design Week 2025: Transformative Touchpoints

Grand marketing statements, conversational installations and archival classics took centre stage at Milan Design Week 2025.

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Retail

Stat: Beauty brands double down on experiential marketing

The beauty and skincare sector is increasingly prioritising experiential marketing, with 84% of companies reporting budget increases over the past three years.

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Marketing & Branding

MAD//Fest 2024 daily recap: Be bold, not beige

East London welcomed more than 12,000 attendees to the annual MAD//Fest on Tuesday 2 July for a jam-packed agenda of talks from brands including Tony’s Chocolonely, Liquid Death, Gymbox, Spoon Cereals and ASICS.