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A Together Group Company

Browsing Experiential

143 results

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Retail

Engineering Serendipity

The Future Laboratory sits down with Lea Lemaire, lead creative strategist at Amsterdam design studio Random Studio, to explore why the future of experiential retail lies in applied innovation, phygital restraint and facilitating human connection.

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Food & Drink

Fitz’s Bar unveils Spectrum: A synaesthesia-inspired cocktail experience

Fitz’s Bar at Kimpton Fitzroy London has launched Spectrum, the world’s first cocktail menu inspired by synaesthesia, where colours are transformed into flavours.

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Retail

Lynk & Co Club opens Madrid store perfect for work, play and practice drives

Lynk & Co has redefined the traditional car dealership with its Lynk & Co Club Madrid, an open and versatile space designed for work, shopping, socialising, attending events and test-driving the brand’s 01 model.

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Retail

Nike PLAYlab brings kids’ imaginary sports to life

The sportswear giant is unveiling an experiential pop-up installation to encourage children to think creatively about sports.

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Food & Drink

PlayStation takes dishes from play to plate

Tapping into demands for phygital gaming experiences, the gaming brand is working with Australian restaurants and delivery platform Deliveroo to bring virtual dishes to life.

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Food & Drink

Sweden opens a country-wide open-air bar

Visit Sweden has launched an experiential campaign called The Drinkable Country, as part of a post-Covid tourism push. Putting a spotlight on some of the region’s most remote locations, the initiative includes 14 open-air tables manned by prominent Swedish drinks experts.

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Luxury

Edition roots luxury media in diversity

Entertainment company Roc Nation and global publishing company Modern Luxury Media are partnering to launch a disruptive multimedia platform called Edition.

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Food & Drink

Bumble café entices daters with IRL meets

After a period dating centred on virtual meetings, relationship app Bumble is facilitating in-person connections through the opening of an all-day café and wine bar.

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Marketing & Branding

Virtual sanctuaries

From phygital spas to virtual hot springs, traditional wellness spaces are being rethought to combine ancient wellbeing practices with digital advancements.