The Future Laboratory

42 results

Stat: Gen Z continue to spend on live music despite rising costs

Gen Z have overtaken Millennials as the highest-spending demographic for concerts, according to a Luminate Intelligence survey of some 4,000 US consumers.

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Technology

How Haglöfs is tackling overtourism with location data

Swedish outdoor brand Haglöfs has launched Unvisited Sweden, a guide to 24 of the country's least-visited natural locations, identified using historical mobile network data from Telia and decades of satellite imagery.

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Marketing & Branding

The Future of Discovery

Discovery no longer happens in isolated moments but unfolds as a continuous state, reshaping trust, visibility and identity across fragmented cultural systems. How can brands sustain relevance in this evolving landscape?

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Fashion

World Retail Congress 2026: The Art of Shopkeeping

At World Retail Congress 2026, retailers reframed the art of shopkeeping around participation and human connection, as localisation, experience and emotional engagement emerged as key drivers of long-term relevance.

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Value & Finance

Future Five 2026: Cost of Living Crisis

We consider how, as the cost of living crisis blends into the age of enshittification, digitally empowered consumers are taking more agency over their finances and re-assessing their consumer choices. Within this shift, the currency of community is rising.

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Travel & Hospitality

Dark Tourism Market

Dark tourism is on the rise as more travellers seek out sites of historical tragedy, offering solemn opportunities for reflection, education and remembrance.

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Fashion

The New Auction House Playbook

Auction houses, faced with falling income, are responding to the lifestyle interests of younger art collectors by offering one-off experiences and digital-first fandom sales.

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Travel & Hospitality

Optimised Odysseys

Travel has entered a redefining age in which every element must be optimised, from planning to presence, to deliver truly purposeful, personalised and participatory experiences.

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Retail

Stat: Consumer confidence recovers as British shoppers prioritise…

According to Bauer Media Outdoor’s Audiences in Focus report, 38% of Britons say they’re spending more of their disposable income now than a year ago.

Browsing Experiences

Stat: Gen Z continue to spend on live music despite rising costs