The Future Laboratory

85 results

Stat: How rising temperatures are rewriting the rules of movement

Rising temperatures could lead to 470,000 to 700,000 additional deaths worldwide each year by 2050, as extreme heat drives populations toward sedentary behaviour.

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Retail

Sports Community Hubs

Sports brands are moving past static retail to third-space wellness hubs and experiences – where community building, competitions and fitness activities are key engagement tools.

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Health, Wellness & Sport

Stat: Stress-reducing benefits of exercise are stronger for women than men

Regular exercise is linked to lower daily stress among US adults, but the effect is significantly stronger for women than men, according to new data from Gallup’s National Health and Well-Being Index.

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Signals

Strava’s 2025 trends show Gen Z activity fuelled by racing

Recent data from exercise-tracking tool Strava’s 12th annual Year In Sport report reveals a clear generational shift in exercise motivation; Gen Z users are 75% more likely than Gen X to say their primary reason for exercising is participating in a race or event.

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Health, Wellness & Sport

Stat: Affordability and gymtimidation shape Middle East fitness boom

Cost remains the primary obstacle preventing people from joining a gym, according to the UAE & KSA Health & Fitness Report 2025, the region’s largest-ever fitness survey.

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Retail

REI Co-op expands Opt Outside initiative with free summer events

Specialist outdoor retailer REI Co-op is reinforcing its Opt Outside commitment by offering more than 300 free classes and day tours nationwide on 15 June.