The Future Laboratory

6 results

The American Middle

The American middle class, once the aspirational ideal, is becoming a myth. Brands must learn to speak to this demographic that have felt left behind by the rise of coastal elitism.

View article

Marketing & Branding

Preview: Affirmative Fractions

Brands are recognising the importance of making high-quality products and services available at a fair price.

View article

Marketing & Branding

Affirmative Fractions

Brands are using price segmentation to make high-quality products and services available at a fair price.

View article

Marketing & Branding

Civic Brands

Businesses are increasingly stepping in where governments are failing and acting as forces for good in society. Amid the shift from top-down corporate hegemony to post-ownership models, brands will need to act as educators and enablers, providing tools for a decentralised economy.