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Browsing Ethics

34 results

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Communities

New Codes of Value: Future:Poll

Published as part of our Communities report, The Value Vanguard, our latest Future:Poll research reveals how shifting consumer priorities around quality, trust and financial insecurity are reshaping the meaning of value – and what brands must do to keep up.

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Communities

The Value Vanguard

Meet the consumers redefining value through imperfect sustainability, emotional spending and radical pragmatism, offering brands a glimpse into the future of meaningful connection and commerce.

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Diverging Demographics

Stat: Gen Z value ethics over pay when job hunting

Nearly half of Gen Z workers in the UK are rejecting job offers due to perceived ethical shortcomings, according to a survey by Co-operatives UK.

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Technology

The Synthocene Era: Future:Poll

Debuted at Trend Briefing 2025, Future:Poll research on The Synthocene Era highlights optimism about its societal benefits while addressing concerns over its impact on human qualities, jobs and ethical challenges as technology advances.

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Retail

Boycott X app encourages ethical consumerism

Boycott X, a ground-breaking app launched in December 2023 by Chedy El Tabaa, has risen to the top of the free utilities app rankings on the French App Store, surpassing giants like Google.

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Value & Finance

House of Beautiful Business Festival 2024: Creating a Life-centred Economy

On a mission to find poly-opportunities in a world of polycrisis, a gathering of thinkers, makers and artists came together in the city of Tangier.

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Technology

The Future of Responsible AI

The question is not whether AI can replace us but what role we play in ensuring that AI does not irreversibly harm humanity.

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Gaming & Digital Spaces

Cannes Lions 2023: AI Mania and the Meh-taverse

The 2023 Cannes Lions International Festival of Creativity delved into AI obsession, the future of influencer marketing and a lukewarm depiction of the once-popular metaverse.

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Retail

Stat: Amazon tops first-of-its-kind sustainability value index

A study released in 2023 by Brand Finance analysed the financial value of sustainability perceptions of the world’s biggest brands.