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With the ambition to become the Dazed of the Middle East, new lifestyle publication The Sandy Times talks to LS:N Global about the local cultural boom, empowering Emirati talents and edu-taining Western readers.
The second day of the world’s largest tech conference on 15 November 2023 featured various talks and panels challenging the status quo in esports, gaming and audience retention.
As esports’ influence continues to challenge that of traditional sports, lifestyle brands are helping gamers to level up their physical and mental health.
Expanding its efforts to connect with global eSports fans, the luxury house has collaborated with gaming organisation 100 Thieves on a co-branded capsule collection.
Esports organisation Astralis is opening a gaming and entertainment centre to connect with global fans and welcome new audiences.
Marketing company Mullenlowe is teaming up with digital gaming service Mobily eSports to create a headset safeguarding young gamers from online predators.
FaZe Clan, one of the eSports industry’s most prominent organisations, is unveiling its new talent incubator, the FaZe Academy.
The Danish eSports team has partnered with food delivery app Wolt for its Counter-Strike jersey launch.
Gucci has joined forces with eSports organisation Fnatic to launch a limited-edition watch and supporting campaign.
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