The Future Laboratory

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Marketing & Branding

The Disappearing Billboards

Germany – Audi has created ephemeral and memorable moments with its ad campaign, The Disappearing Billboards.

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Design

In knots: Foam furniture is all tied up

Milan – Jo Nagasaka of Japanese firm Schemata Architects, presented a series of foam furniture at Salone del Mobile in Milan, but instead of the Ephemeral Foam that he has worked with before, this foam was hard and contorted, tied with bondage ropes.

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Fashion

Ephemeral Foam

In an era of austerity, designers are moving away from the long-lasting to the here and now, leading to a new desire for the ephemeral.

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Retail

Browsing Ephemeral Foam

The Disappearing Billboards

In knots: Foam furniture is all tied up

Ephemeral Foam

Soft touch: Clothing displayed on foam shelves

Browsing Ephemeral Foam

The Disappearing Billboards

In knots: Foam furniture is all tied up

Ephemeral Foam

Soft touch: Clothing displayed on foam shelves